Posted: May 22nd, 2023
The essay is an attempt to investigate how customers shopping at MetroCity differ from those shopping at the Kanyon, two of the leading shopping malls in Istanbul, Turkey. The writer deemed it appropriate to investigate these two malls in particular because of their unique situation: the two shopping malls are situated side by side. In order to achieve this, the essay shall endeavor to assess the differences in the shopping characteristics of customers visiting the two malls, and how these variations could influence the choice of the shopping mall.
Having lived in Istanbul for several years I have witnessed the constant development of new shopping malls around the city. The development of these malls in Istanbul is a result of urbanization, leading to growth in population, and hence an increase in demand for easily accessible and compact leisure centres such as malls.
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